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Product Marketing Manager

 

 

Yalo is looking for a creative, energetic and experienced Product Marketing Manager to join our Mexico City-based marketing team and help our company to communicate clearly across multiple channels.

This person will work in tandem with our executive team and customers to set corporate positioning and messaging, and will collaborate with our sales team on materials and tools that will help us and customers to sell effectively. He or she will also drive a variety of key marketing programs, such as from competitive research and digital marketing efforts.

This role requires a deep understanding of our market and services, start up experience, and  the ability to manage multiple projects at once. Strong attention to detail and outstanding writing skills are essential.

 

Key responsibilities:

  • Craft compelling company and product positioning and messaging to be used in all Yalo marketing and communications channels

  • Work closely with Yalo sales team to create Yalo promotional materials and sales decks that appeal to prospective customers in our target vertical markets

  • Analyze customer ́s data to help them grow their channel by using our product and materials

  • Collaborate with sales and executive teams to set and test product pricing

  • Monitor key competitors and share marketing and product insights with colleagues

  • Create marketing content such as customer case studies, white papers, videos and blog posts

  • Lead Yalo’s event marketing program, setting direction and driving execution

  • Coordinate Yalo’s strategic digital marketing through vendors

 

Key qualifications:

  • *Start up working experience*

  • 5+ years of similar high tech marketing experience

  • Ability to manage multiple projects simultaneously

  • Excellent communication skills, written and verbally

  • Good at tracking program ROI and communicating results

  • Thrives in a collaborative environment

  • Track record of success in product marketing

  • Strong attention to detail

  • Curious and resourceful

  • Ability to translate complex ideas into simple formats

  • Fluent in Spanish and English

  • Journalism background is a plus

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