Yalo is looking for a creative, energetic and experienced Product Marketing Manager to join our Mexico City-based marketing team and help our company to communicate clearly across multiple channels.
This person will work in tandem with our executive team and customers to set corporate positioning and messaging, and will collaborate with our sales team on materials and tools that will help us and customers to sell effectively. He or she will also drive a variety of key marketing programs, such as from competitive research and digital marketing efforts.
This role requires a deep understanding of our market and services, start up experience, and the ability to manage multiple projects at once. Strong attention to detail and outstanding writing skills are essential.
Craft compelling company and product positioning and messaging to be used in all Yalo marketing and communications channels
Work closely with Yalo sales team to create Yalo promotional materials and sales decks that appeal to prospective customers in our target vertical markets
Analyze customer ́s data to help them grow their channel by using our product and materials
Collaborate with sales and executive teams to set and test product pricing
Monitor key competitors and share marketing and product insights with colleagues
Create marketing content such as customer case studies, white papers, videos and blog posts
Lead Yalo’s event marketing program, setting direction and driving execution
Coordinate Yalo’s strategic digital marketing through vendors
*Start up working experience*
5+ years of similar high tech marketing experience
Ability to manage multiple projects simultaneously
Excellent communication skills, written and verbally
Good at tracking program ROI and communicating results
Thrives in a collaborative environment
Track record of success in product marketing
Strong attention to detail
Curious and resourceful
Ability to translate complex ideas into simple formats
Fluent in Spanish and English
Journalism background is a plus